The digital presence needed to feel as considered as the client experience.
A service business can feel less established online when the structure and presentation do not reflect the care behind the customer experience.
03 / Selected workPremium digital presenceSelected work
LocsNLace
A more premium digital presence designed to make the business feel polished, clear and established.
(Digital direction)(Website design)(Service presentation)(Client experience)
Digital presence / Client experienceLocs N LaceClearer service presentation. A more considered digital experience.
(The opening)
The project focused on creating a more deliberate online presence and a clearer experience for people exploring the business and its services.
Clarity and presentation shape confidence before a client makes contact.
Premium presentation is built through clarity, restraint and an easy path from first impression to the next step.
Strategic direction
Make the first impression
feel as considered as
the experience itself.
(Positioning)
The direction brings the brand name, service information and enquiry journey into a calmer, more cohesive digital system.
Colour system / Directional study
Digital presence / Client experienceLocs N LaceClearer service presentation. A more considered digital experience.
A restrained interface gives the services space to be understood.
The website gives the business a focused presentation with clear hierarchy, considered pacing and room for its services to be understood.
A clear path turns interest into an easy next step.
Service information and next steps are organised to help prospective clients move through the experience without unnecessary friction.
(The qualitative shift)
01A more deliberate digital presentation
02Clearer service structure
03A cohesive website experience
04More consistent customer-facing touchpoints