CREATIVITY
EXPERTISE
NOIRE & CO
case study
ABOUT
We began our journey with Noire & Co when they entrusted us as their first creative partners in the beauty space — a pivotal collaboration that shaped both brands. From the outset we crafted a refined visual identity and logo that captured their luxe yet approachable ethos, designed a conversion-focused website that elevated product storytelling and user experience, and executed targeted ad campaigns that drove measurable growth. Those campaigns, informed by robust creative strategy and audience insight, rapidly scaled their customer acquisition and revenue, turning a boutique launch into a standout presence in cosmetics and beauty. The partnership set a new benchmark for how intentional brand design and performance marketing work together to create lasting momentum.
more excited for what’s ahead. What sets us apart isn’t just our process—it’s the intention behind it. We take time to understand, explore, and create with purpose at every turn.
People-First Approach
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Reliability You Can Count On
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A Focus on Quality
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People-First Approach · Reliability You Can Count On · A Focus on Quality ·
Meet Your Instructors
research
initia
We distilled Noire & Co.’s core principles into a cohesive brand direction that balances premium refinement with meticulous attention to detail, ensuring every touchpoint feels considered and intentionally crafted. The identity we developed honours their commitment to accessibility—design that welcomes a broad
creation
Emmett is a detail-oriented instructor who’s spent the past decade helping people develop new tools, habits, and mindsets. Their approach is clear, practical, and always infused with curiosity and care.
Through the brief we were given, we produced a refined brand identity that aligned strategy, visuals and tone — a foundation that unlocked every subsequent touchpoint.
With that identity in place we designed and built a website that communicates clearly, converts thoughtfully and scales with the business. The site’s structure, UX and messaging were informed by the brand’s positioning: simple navigation, purposeful CTAs, optimised content hierarchy and responsive design to deliver a consistent experience across devices.
Once the site was live, we implemented and managed targeted paid‑media campaigns to maximise inbound potential. Campaigns were shaped by audience insights and linked directly to tailored landing experiences, ensuring relevance and higher conversion rates. Continuous measurement and iterative optimisation — creative A/B tests, audience refinement and bid management — improved ROI while maintaining brand integrity.
Outcome highlights
Cohesive brand system: logo, typography, colour palette, imagery and tone of voice that guide all communications.
High‑performance website: improved session quality, lower bounce rates and clearer conversion paths.
Scalable paid strategy: audience segmentation, creative testing and conversion optimisation that increased qualified leads and reduced acquisition cost.
This end‑to‑end approach — brand first, site second, paid third — ensures every marketing dollar works harder because it speaks with a single, sophisticated voice.
implementation
Eleanor's background spans education, coaching, and creative development. With a strong focus on process and progress, Eleanor helps learners move from where they are to where they want to be—one step at a time.
For No
Once we created the ads, website and brand identity, we scaled her business to levels she otherwise wouldn’t have reached — the owner was extremely satisfied with both the refined aesthetics and the dramatic expansion of her reach.
For Noire & Co we built a results-first digital system that turned traffic into predictable revenue. Below is a clear, business-owner-friendly summary of what we delivered, the core elements involved, and the outcomes
What we did for Noire & Co
Clarified the offer and created a benefit-led CTA (Book a Style Call) placed prominently across the site and ads to reduce friction and boost conversions.
Produced a short Video Sales Letter (VSL) that explains the service, answers top objections, and closes with the CTA — optimized for both landing-page and ad placements.
Designed a focused landing page with a single conversion goal: schedule the style call. The page features a strong headline, concise benefits, social proof (testimonials and press spots), and a one-click booking flow.
Built a simple funnel: Paid ads → Landing page with VSL → Booked style call → Post-call offer/upsell (membership and premium packages).
Implemented tracking and analytics to attribute conversions, measure ROAS, and optimize creative and audience segments.
Launched iterative ad creative and audience tests, then scaled the highest-performing combinations.
Core elements and how they fit together (plain terms)
CTA (Call to Action): “Book a Style Call.” Clear, benefit-led, and visible everywhere. It’s the single action we ask visitors to take.
VSL (Video Sales Letter): A 60–90 second persuasive video that builds trust and closes the viewer to the CTA. We used it to increase conversions on the landing page and lift ad performance.
Landing page: One page, one purpose — convert visitors into booked calls. No distractions,
when it came to the website, the hosting was pretty straightforward
4.9 stars by over 300 customers
“Every detail was thoughtfully executed. We're thrilled with the outcome.”
— Former Customer“Communication was top-notch and the final outcome was even better than we imagined. A great experience all around.”
— Former Customer“Their attention to detail and commitment to quality truly stood out. We’ve already recommended them to others.”
— Former CustomerWHAT SETS US APART
Integrity, creativity, and empathy shape the way we work. These aren't just words—they’re the foundation of everything we build. We believe in doing great work, building real relationships, and making it easy for you to get the results you’re looking for.
LET’S GET STARTED